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Cement to European and Sri Lankan norms

Cement to European and Sri Lankan norms
Cement to European and Sri Lankan norms
Product Code : 112
Product Description

Cement to European and Sri Lankan norms

UltraTech's bulk cement terminal in Sri Lanka is located at Colombo. Cement is received by specially-engineered, self-discharging bulk cement carriers. It is then discharged at the port in road bowsers which transport cement 10 km from port to the terminal. Cement is stored in 4 x 7500 T cement concrete silos. A sophisticated bulk cement terminal (which subscribes to all environmental norms) despatches cement in bulk form to RMC and asbestos plants. The terminal also has a modern Italian make Ventomatic packer to pack cement in 50 kg. paper bags to service customers on the island.

With its sharp focus on cement, the Aditya Birla Group has always believed that like arrangements between countries in different parts of the world for regional cooperation, the group too should be present in adjacent countries with facilities to qualify as a local producer of cement. Two of the countries adjacent to India have limited deposits of limestone, the basic raw material for cement. This position compels the two to be dependent on import for their domestic construction activity. It was in this context that a joint venture bulk cement terminal was established in Colombo, Sri Lanka.

Gujarat Cement Works (GCW) has a captive jetty engineered for exports. Accordingly, for the past five years, bulk cement has been exported from GCW to the group™s joint venture (JV) in Sri Lanka.

UltraTech Cement has been meeting the cement requirements of Sri Lanka by supplying a good quality product. The company™s customer base has recognized the quality and service levels backed with a field force to market cement along with qualified engineers in the technical cell who render technical advice to customers at the site.

This recognition has enabled the company to achieve a substantial market share in a fiercely competitive market teeming with multinational competitors including two of the largest manufacturers in the world. In this competitive environment, the company’s customer base has given it brand equity and acknowledged it as a premium quality cement supplier in the island.



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